The R&A, which runs The Open, AIG Women’s British Open, and governs the sport of golf worldwide with the USGA, are recruiting an Marketing Manager to lead the planning and execution of its B2B and B2C campaigns for its major events.
The role requires an individual with a track record of marketing success, who is able to engage and convert audiences through creative campaigns, networks and partnership which deliver growth across core revenue streams (e.g. Ticketing, Hospitality and Retail), as well as enhancing the event day experience aligned to The Open and AIG Women’s British Open brands.
Commercial as well as creative, the individual will fashion a space which makes The Open and AIG Women’s British Open relevant for both existing and new audiences, ensuring the on-going commercial growth of these events allowing The R&A to reinvest back into the sport of golf.
Reporting into The R&A’s Sales & Marketing Director, working closely with the Marketing Manager (Non-Event Day), the individual will be responsible to grow The Open and AIG Women’s British Open reach, drive event day commercial returns, and critically, boost the experience and reputation of The Championships and The R&A.