Promoting and sharing

Help clubs to locally promote their activities, communicate their success and impact on the community, and share & reward best practice.

Help to promote your club

• Community sport hub logos - sportscotland / Lottery logo
• Marketing Toolkit - Scottish Swimming
• Marketing guidance for clubs - Scottish Rugby
• Club Marketing Toolkit - Scottish Golf
• Marketing plan template - Marketing Donut
• Example CSH tweet with promo video - Easterhouse CSH
• Guide to marketing strategy and templates - Australian Government Business website
• Clubs Open Doors Week 2018 - The first Clubs Open Doors Week

Help to keep kids safe online

• Social media guidelines for sport - children1st 
• Wellbeing, safety and protection

Help to tell your stories

Share your news with your sportscotland Partnership Manager

• sportscotland communications themes - sportscotland communications themes 2019
• What is a story - sportscotland booklet
• Sport First - sportscotland's online content hub
• Case study / social media content template - community sport hubs
• Case study template - Green
• Case study template - Blue
• Case study template - Orange
• Case study template - Purple
• Edit these in word then convert to PDF using snipping tool or Zamar.com
• Hubs case study template

Help with digital

• Digital marketing e-learning - Digital Garage, Google
• Free images of sport - unsplash.com

Help with social media

• Follow sportscotland on social media - Facebook, Twitter, Instagram, LinkedIn and SnapChat
• Social media plan and report template - sportscotland comms team
• Social media planner - sportscotland comms team
• Events social media planner - sportscotland comms team
• Social media policy - sportscotland comms team
• Social media guidelines - sportscotland comms team
• Facebook guidelines for athletes - sportscotland / UK Sport
• Twitter guidelines for athletes - sportscotland / UK Sport
• How to use Facebook - WikiHow
• Boosting posts on Facebook - target audiences with specific interests
• How to use Twitter - WikiHow
• How to use Instagram - WikiHow
• Repost for Instagram - share other people’s posts on your own Instagram
• A beginners guide to SnapChat
• Promote your business on SnapChat - AdExpresso by Hootsuite
• Create a SnapChat geofilter
• Ideal image sizes for social media posts - Bufferapp
• Create a social media marketing plan - Buffer Social
• Social media TedTalks
• Social Media Blog - How to... - Glasgow University
• Club Matters Social Media - Sport England
• Dos and don'ts of social media in 2018 - Iris Content
• Guide to Social media images sizes - Sprout Social
• Monitoring tools include: Klout, Social Mention, Twitonomy
• Scheduling tools: Hootsuite, Sprout Social
• Facebook and Twitter offer useful insights tools within each platform

Help with promoting inclusion and diversity

• 'Equality and Sport' research - sportscotland
• Reporting on Paralympic Sport - language guidelines - Paralympics GB
• Free images of womens sport - Getty in partnership with Women's Sport Trust
• Hubs in SIMD areas - case studies showing impact