Promoting and sharing

Help to work with partners to promote their activities and provide accessible information about the activities they offer.

Build your knowledge:

Read

• Social media guidelines for sport - children1st
• Social media policy - sportscotland comms team
• Social media guidelines - sportscotland comms team
• Facebook guidelines for athletes - sportscotland / UK Sport
• Twitter guidelines for athletes - sportscotland / UK Sport
• How to use Facebook - WikiHow
• Boosting posts on Facebook - target audiences with specific interests
• How to use Twitter - WikiHow
• How to use Instagram - WikiHow
• A beginners guide to SnapChat
• Promote your business on SnapChat - AdExpresso by Hootsuite
• Guide to Social media images sizes - Sprout Social
• Dos and don'ts of social media in 2018 - Iris Content
• Wellbeing, safety and protection
• Reporting on Paralympic Sport - language guidelines - Paralympics GB

Listen

• Social media TedTalks

Learn from others:

• Example CSH tweet with promo video - Easterhouse CSH
• Hubs in SIMD areas - case studies showing impact

Tools and resources:

• sportscotland comms themes 2021
  • January - embracing physical activity
  • February - supporting mental health
  • March - empowering communities
  • April - supporting the environment
  • May - Role models through diversity
  • June - Friendships in sport
• What is a story - sportscotland booklet
• Sport First - sportscotland's online content hub
• Case study / social media content template - community sport hubs
• Case study template - Green
• Case study template - Blue
• Case study template - Orange
• Case study template - Purple
• Hubs case study template
• Social media plan and report template - sportscotland comms team
• Social media planner - sportscotland comms team
• Events social media planner - sportscotland comms team
• Create a social media marketing plan - Buffer Social
• Ideal image sizes for social media posts - Bufferapp
• Community sport hub logos - sportscotland / Lottery logo
• National Lottery 25th Birthday toolkit - Everything you need to celebrate The National Lottery's 25th Birthday
• Marketing Toolkit - Scottish Swimming
• Club Marketing Toolkit - Scottish Golf
• Marketing plan template - Marketing Donut
• Club Matters Social Media - Sport England
• Guide to marketing strategy and templates - Australian Government Business website
• Monitoring tools include: Social Mention, Twitonomy
• Scheduling tools: Hootsuite, Sprout Social
• Clubs Open Doors Week 2018 - The first Clubs Open Doors Week
• Free images of womens sport - Getty in partnership with Women's Sport Trust

Develop your skills:

• Digital marketing e-learning - Digital Garage, Google
• 37 Free marketing courses - Buffer