Competitive
Location: Easter Road Stadium 12 Albion Place Edinburgh EH7 5QG United Kingdom
This job ends on 15 May 2026
The Club is one of the leading professional football clubs in Scotland. Based at Easter Road Stadium in Scotland’s Capital City, Edinburgh the Club is a stones throw away from the hustle and bustle of the City Centre. Over the course of its history Hibernian Football Club has won all of the major domestic titles, most recently winning the Scottish Cup in 2016. Hibernian was the first British team to play in European competition in the 1956; reaching the semi-finals.
Job Title: E-Commerce Executive
Reporting to: Head of Retail
Department: Retail
Hours: Full Time
Hibernian Football Club has created a football structure and strategy at the forefront of the British game, with a philosophy and ethos that is performance-driven and encourages all players and staff to maximise their abilities and potential.
The E-Commerce Executive will lead the strategy, development, and execution of the Club’s e-commerce operations. This role is responsible for driving online revenue growth, enhancing the fan shopping experience, and maximising the commercial potential of the club’s digital retail channels.
The E-Commerce Executive will also help oversee and support multiple aspects of the Club’s retail activity, including the supporting the official online and physical store, third-party marketplaces, merchandising initiatives and opportunities and supporting customer service teams.
Key Responsibilities
Trading & Performance
Manage day-to-day trading of the online store, including product launches, promotions, and merchandising
Optimise conversion rates, average order value, and customer lifetime value
Use data and analytics to drive decision-making and continuous improvement
Oversee pricing, inventory visibility, and online product assortment
Digital Experience
Own the end-to-end user journey across web and mobile platforms
Work with Shopify and tech teams to enhance site performance, usability, and personalisation
Ensure a seamless and engaging fan experience, from browsing to checkout
E-commerce & Digital Retail
Lead the Club’s e-commerce platform, driving online sales growth and improving the digital customer journey.
Work closely with the Marketing and Communications teams to deliver effective online campaigns, product launches, and promotions.
Utilise data and insights to enhance conversion, average order value, and customer retention.
Work collaboratively within a small team environment, contributing proactively with club retail senior management.
Collaborate with retail, marketing, and partnerships teams to align campaigns and product launches
Manage day-to-day product uploads and maintain the online catalogue, ensuring accurate product data, pricing, and merchandising across all retail platforms
Marketing & Growth
Partner with digital marketing teams to drive traffic through SEO, paid media, email, and social channels
Develop and execute campaigns around key football moments (e.g., kit launches, transfers, matchdays)
Leverage fan data and CRM to create targeted and personalised campaigns
Create and deliver high-quality graphic design and digital content, including visual assets, banners, and on-site imagery, particularly around key launches and campaigns.
Produce engaging and commercially focused copy, including product descriptions, campaign messaging, and email content.
Operations & Fulfilment
Oversee e-commerce operations including order management, logistics, and customer service integration
Ensure efficient fulfilment and delivery, both domestically and internationally
Manage relationships with third-party vendors, platforms, and logistics partners
Commercial & Partnerships
Identify and develop new revenue streams, including international expansion and marketplace opportunities
Collaborate with kit suppliers and commercial partners to maximise product sales
Support sponsorship activations within digital retail channels
Wider Support
Assist with set up and manage physical retail outlets at the stadium (e.g., kiosks, club shop, and more)
Prepare retail areas for high footfall during matches and special events
Monitor store inventory levels during busy matchdays
Support promotional events, kit launches, or fan engagement activities
Support with resolving complaints or issues in a professional, club-friendly manner
Take a hands-on approach to retail operations, supporting the execution of launches and ongoing trading activity.
Key Skills & Experience
Proven experience in a senior e-commerce role, ideally within sports, retail, or consumer brands
Strong commercial acumen with a track record of delivering revenue growth
Expertise in e-commerce platforms (e.g., Shopify)
Deep understanding of digital marketing, analytics tools (e.g., Google Analytics), and CRO
Experience managing cross-functional teams and external partners
Passion for football and understanding of fan culture is highly desirable
Personal Attributes
Strategic thinker with hands-on execution capability
Data-driven and results-oriented
Innovative and customer-focused
Strong leadership and communication skills
Able to thrive in a fast-paced, high-profile sporting environment
Hibernian FC is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
Hibernian FC is also committed to the safeguarding of vulnerable groups.