Know your audience

Help to understand their audiences and communicate through the right channels at the right time.

Build your knowledge:

Read

• Market and customer research advice - Business Gateway
• 10 types of social media and how each can benefit your business - Hootsuite
• Use social media to understand your audiences - Digital Doughnut
• Why knowing your audience is key to success - Forbes
• Choosing a profitable social media platform for your business - Digitimatic

Learn from others:

• Speak to local clubs, schools, businesses to discover as much as possible about the local community
• Scottish Governing Bodies may have research relevant to your sport/s

Tools and resources:

• Understand your target audience - Scottish Swimming
• Understand your web users - Google Analytics
• Facebook and Twitter users can access Insights to gain information on followers
• How to conduct a survey - WikiHow
• Survey Monkey
• Survey Monkey templates
• Google forms
• Online survey templates - Survio

Helpful organisations:

• Google Marketing Platform