Know your audience

Help to understand their audiences and communicate through the right channels at the right time.

Build your knowledge:

Read

Learn from others:

  • Speak to local clubs, schools, businesses to discover as much as possible about the local community
  • Scottish Governing Bodies may have research relevant to your sport/s

Tools and resources:

Helpful organisations:

Date published: 28 September 2017
Date updated: 01 December 2017

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