Know your audience

Help clubs to understand their audiences and communicate through the right channels at the right time.

Help to find out more about your audiences

• Speak to local clubs, schools, businesses to discover as much as possible about the local community
• Scottish Governing Bodies may have research relevant to your sport/s
• Business Gateway market and customer research advice
• Pen portraits - understand your target audience - Scottish Swimming
• Facebook and Twitter users can access Insights to gain information on followers
• Use social media to understand your audiences - Digital Doughnut
• Google Analytics to understand your web users

Help to create surveys

• How to conduct a survey - WikiHow
• Survey Monkey
• Survey Monkey templates
• Google forms
• Online survey templates - Survio