Help to understand their audiences and communicate through the right channels at the right time.
Build your knowledge:
Read
- Market and customer research advice - Business Gateway
- 10 types of social media and how each can benefit your business - Hootsuite
- Use social media to understand your audiences - Digital Doughnut
- Why knowing your audience is key to success - Forbes
- Choosing a profitable social media platform for your business - Digitimatic
Learn from others:
- Speak to local clubs, schools, businesses to discover as much as possible about the local community
- Scottish Governing Bodies may have research relevant to your sport/s
Tools and resources:
- Understand your target audience - Scottish Swimming
- Understand your web users - Google Analytics
- Facebook and Twitter users can access Insights to gain information on followers
- How to conduct a survey - WikiHow
- Survey Monkey
- Survey Monkey templates
- Google forms
- Online survey templates - Survio
