Active Campus logo guidelines
- You can use your Active Campus logo for physical materials such as posters, pop ups, and clothing; and digital use including social media graphics, videos, website headers and email signatures.
- Where space allows, you should use the logo alongside the logos of sportscotland and Scottish Student Sport.
- The dark version of the logo should be used on a white or light coloured background, while the white version should be used on a black or dark coloured background.
- You can see examples of how the logos should be used here: Active Campus logo examples
- We’ve created some templates for social media, posters, documents and more which you can use instead of needing to create your own. You can access these templates below.
- The logos have been created so that the Active Campus Network has a consistent and recognisable brand, and to help others to understand the role of an Active Campus Coordinator. Please don’t create other logos or try to edit the logo!
- If you have any questions about the logo or how to use it, please contact communications@sportscotland.org.uk
Logos
- Active Campus logo white text (PNG file)
- Active Campus logo blue text (PNG file)
- Active Campus logo pack (Zip file)
Templates
- Facebook, Twitter & LinkedIn templates (Canva)
- Instagram Templates (Canva)
- Poster Templates (Canva)
Designing for accessibility
If you’re creating your own posters, social media graphics, or other materials, here are a few things to consider.
It’s important to make sure your content is accessible! In some cases this is due to specific access needs (e.g. low vision, dyslexia, deaf or hard of hearing) but it’s also an overall principle to ensure that your content is reader, viewer or listener friendly. Good design makes it as easy for people to process and extract the key information.
Graphic design or written articles
- Always use plain English and short sentences / paragraphs
- Break up text using relevant headings or bullet points
- Left align text and a clear layout
- Don’t WRITE IN ALL CAPS, format in italics or underline headings
- Don’t cram in too much text; ensure there’s plenty of space between sections
Social media content
- Keep your text short and snappy. Use line breaks or emojis to break up text.
- Use alt text captions for images
- Use ‘camel case’ for hashtags i.e. #SportForLife not #sportforlife
- Use subtitles on your videos
Use of colour
- Make sure you use clear, contrasting font/background colours
- Don’t use too many bright colours all at once or too many illustrations as this can become visually overwhelming
- Don’t rely on colours as the only way to differentiate information (e.g. on an infographic)
Some further detail and resources here Dos and don'ts on designing for accessibility - Accessibility in government (blog.gov.uk)