Board Director, Badminton England


Our Purpose: To lead the growth and success of badminton in England.

Our Vision: To be one of the nation’s most popular sports and consistently win medals at World, Olympic and Paralympic level.

Our Values

  • Focus: Pursuing goals with clarity, drive and determination
  • Ambition: Striving to attain excellence with motivation and passion
  • Courage: Having the confidence to evolve by making the right decisions for the right reasons
  • Teamwork: Understanding and respecting each other’s roles and being a supportive unified team

Our Objectives & Strategy

  • More people taking part in badminton: Grow grass roots badminton
  • Win world Olympic & Paralympic medals: A system that identifies and develops player potential, A system that delivers consistent World Class performances
  • Build financial resilience, be a well governed organisation: Greater financial independence & sustainability, Demonstrate compliance with the UK Governance Code

The Appointment

Badminton England is in an exciting period of business transformation as the organisation continues its journey towards the achievement of its vision.

Badminton England is one of the leading governing bodies of sport in England. It has grown the sport to be the fifth biggest participation sport in England, it owns the All England Open Badminton Championships – the greatest and most prestigious Open Championships in the world and a grand slam tournament that reaches a global audience of 250 million annually.

As its strives to consistently medal at World, Olympic and Paralympic level, in little over two years, the performance programme has achieved GB’s first ever Men’s Doubles Olympic medal, a World Championship medal, 6 Commonwealth medals, 3 European golds, one silver and two bronze and in Parabadminton, Team England won 8 World Championship medals including 4 gold and it won an amazing 14 European medals, including 7 gold.

  • Integrity: High ethical standards
  • Sound judgement: Willingness to challenge
  • Leadership: Ability to gain respect and attention
  • Critical thinking: Creativity, strategic awareness, taking a wider view
  • Business acumen: Ability to identify new opportunities, embrace change, innovate
  • Assimilation: Rapidly able to absorb new information, especially financial and statistical information
  • Determination: Strong drive to be successful
  • Political astuteness: Diplomatic. Aware of the possible implications of messages being conveyed
  • Learning: Willing to learn and develop self. Learning from mistakes rather than being intimidated by them
  • Primary legal responsibilities: Understanding of and compliance with the legal responsibilities of being a Board member
  • Commitment: To attending Board meetings and participation in relevant debates. Willingness to take on subsidiary Board activities as a Chair or Board of Directors member. Prepared to use their skills, knowledge and experience as a mentor as and when required.

Main Tasks, Duties and Responsibilities


  • All Board members are expected to provide strategic leadership, insight and guidance to ensure that Badminton England achieves their strategic objectives.
  • Make a positive contribution to the ongoing development and review of the strategy.


  • All Board members are expected to provide strategic leadership, insight and guidance to ensure that Badminton England achieves their strategic objectives.
  • Make a positive contribution to the ongoing development and review of the strategy.


  • Promote the strategy and objectives to internal and external stakeholders.
  • Advocate on behalf of Badminton England in collaboration with fellow Board Members, the Chair and staff.

Person Specification


Each Board member will provide objective input to the Board’s decision making process without the potential for a vested interest in the decision outcomes



  • An understanding and agreement of the legal duties, responsibilities and liabilities of a corporate body.

Stakeholder Relationships

  • An understanding of the political environment with respect to badminton.
  • An understanding of relevant collaborations/partnerships.



  • Ability to demonstrate excellent communication and interpersonal skills in a variety of situations.
  • Ability to balance the need to speak candidly with tact and diplomacy.

Independence and Innovation

  • Ability to take an independent view when required.
  • Ability to think creatively.
  • Ability to demonstrate flexibility and open mindedness.
  • Able to take a forward looking approach.
  • Able to balance the traditions of Badminton with a commercial outlook.

Relationship Management

  • Awareness of what is required to meet stakeholder expectations.
  • Recognise and value the contribution of others.
  • Provide timely feedback for support and learning.
  • Display attitudes and behaviours that respect and value diversity, and promote equal opportunities.


  • Experience of contributing in a Board environment.
  • Experience of complex organisations with multiple stakeholders (desirable).
  • Experience of leading an organisation through a period of change (desirable).

Expertise & Experience

In addition to the experience and capability outlined in this brief, Badminton England would be specifically interested in individuals with expertise in:

Business Transformation

Our aim is to continue to drive transformation, both culturally and technically, to improve out pro-activity and become more agile in identifying future opportunities.

Commercial Leisure Sector

A key strategic target for Badminton England is to significantly increase the number of players taking part in regular organised play and competition. In this context the plan is to build and develop commercial partnerships with the major leisure centre operators.

Badminton England is the owner, and host, of the YONEX All England Open Badminton Championships. Our aim is to continue to grow the Championships into an event that is truly recognised within the British sporting calendar; to do this we are seeking to grow the investment and partnerships in the UK and globally that can help us deliver this exciting aspiration.


Badminton England relies on volunteers assisting at events and organising / delivering local badminton activities. Further development and emphasis is required to create a modern volunteering recruitment, deployment and retention strategy.

Competition and Development

Badminton England create and support pathways to encourage players to fulfil their potential at all stages of their development. Further creative and innovative ways to signpost these opportunities are important to the ongoing growth of the sport.

Elite Sport Performance

Success at major events is a key focus for Badminton England. Leadership and continuous improvement at elite level is critical.

Terms of Appointment

  • It is expected that Board members will commit up to 20 days per year.
  • This will consist of 6 – 8 Board meetings per year, leadership/support of an Advisory Board, attendance at General Meetings and attending events in an ambassadorial capacity.
  • The majority of meetings will take place at the National Badminton Centre in Milton Keynes.
  • The role is non-remunerated. Badminton England will reimburse domestic expenses for Board activity. Should overseas travel be required, such expenses will be reimbursed.

About SRi

SRi is a boutique global executive search and consulting firm focused on sport, media, content, and technology.

We work as one partner-led team with staff based in key global markets across eleven offices on four continents. We offer dedicated and specific sector, function and region expertise. Our services include executive search, board assessment, succession planning, salary benchmarking, advising clients on their internal and external hiring strategy, new market entry and multi-vacancy projects.

We are proud to be the exclusive partner of Badminton England on these critical appointments.

To apply please submit a CV and Cover Note outlining your relevant experience and reason for application to

All applications should be submitted by 20th February 2019.

Date published: 18 January 2019
Date updated: 18 January 2019


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