Communications during the Coronavirus (COVID-19) pandemic

In any of your communications, please consider the latest guidance around sport and physical activity.

 

Communications themes

Our communications themes help all of us to spread a consistent message about the great work going on across the sporting system. You may notice these key messages throughout sportscotland content, and we also encourage our networks to include them in their own communications. You can read more about our current themes and how you can support them below. 

#PlayingOurPart – Working together across the sporting system

In recent months, the sporting system has been finding new ways to play its part in the community, and continues to adapt as we move towards a phased easing of lockdown. “Playing our part” frames sport in a positive way, positions everyone involved in sport as having a contribution to make to their communities, and makes it clear that sport is part of the solution to Scotland’s recovery plan.

#WeAreHere - Physical activity to support mental health

We’ve been promoting the benefits of physical activity to support mental health throughout the shutdown. Working in partnership with SAMH, we're promoting resources on social media and through Sport First. Using #WeAreHere you can join the conversation to link physical activity and mental health and to reassure your members and local community of the benefits of physical activity for mental health.

How to support

You can help us to share these key messages with your own networks by including #PlayingOurPart or #WeAreHere in your social media posts.

For example, you can use #PlayingOurPart in any content that highlights your organisation’s current activities, preparations for a phased return to sport, demonstrates great partnership working or sharing public health messaging. #WeAreHere can be used in any posts that highlight the benefits of physical activity to support mental health.

Images:

Read more on Sport First

Stay connected, stay active

Although you aren’t able to gather as a club or community at the moment, you can continue to stay connected. We encourage you to stay in touch with your members, volunteers and participants. Remind them to stay as active as possible and let them know that you’re planning for the future when you come back together.

Social media can be helpful in keeping your club and community connected and it is essential that organisations maintain a relationship with participants during these challenging times. Try to find ways to encourage sharing of information, not just from the club to members but for members to get involved themselves. Ask them to tag the club in their posts and encourage people to be creative with their physical activity so you can have some fun sharing it on social media. Set some light hearted challenges and think about giving out virtual awards to encourage engagement. If you’re sharing content about home workouts use #StayInWorkOut to get involved in the campaign to keep people active. If you've found a great way to keep active online, use the hashtag #StayInWorkOut on social media to share your experience with others.

Safeguarding: Social media and online coaching guidance - Children 1st

Walk & Talk

As part of the #WeAreHere message, members of our Young People's Sport Panel are encouraging people to take part in a walk and talk phone call. They have developed this idea with support from SAMH, with the aim of combining social connection and physical activity to support mental wellbeing. 

 

#SportHour

Another way to stay connected and to share is by joining our monthly twitter chat #Sporthour on the first Monday of every month from 9pm to 10pm where we’ll open up the conversation around physical activity and mental health.

More details on how to get involved can be found here.

 

Date published: 30 March 2020
Date updated: 24 June 2020

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