Communications during the Coronavirus (COVID-19) pandemic

Scottish Government Guidance

To save lives, you must now stay at home

sportscotland will continue to follow all public health advice issued by the Scottish Government. Public health priorities have changed but physical activity still plays a crucial role in our daily lives.

You should only leave the house for one of four reasons:

  • shopping for basic necessities, for example food and medicine, which must be as infrequent as possible.
  • to exercise (you may go out more than once per day), for example a run, walk, or cycle - alone or with members of your household.
  • any medical need, or to provide care or to help a vulnerable person.
  • travelling to and from work, but only where you cannot work from home.

These four reasons are exceptions - even when doing these activities, you should be minimising time spent outside of the home and ensuring you are 2 metres apart from anyone outside of your household.

If you're going outside to get active, you should do this locally, staying close to your home and avoiding places where it may be hard to follow the guidelines.

Wellbeing Fund

The Scottish Government’s Wellbeing Fund will support organisations across the third sector that are providing important services for people most affected by the coronavirus pandemic. The Fund is currently open for applications until 22 May. Activity should be focused on working with at risk groups with new needs which are not currently being met by existing services. Areas the Fund will support include providing vital wellbeing support on physical and mental health. This may include but is not limited to activity to reduce the impact of isolation and/or increase wellbeing. Funding of £5,000 to £100,000 is being made available for activities being delivered now and up to the end of July. Visit the SCVO website for more details and to apply. 

Stay connected, stay active

Although you aren’t able to gather as a club or community at the moment, you can continue to stay connected. We encourage you to stay in touch with your members, volunteers and participants. Remind them to stay as active as possible and let them know that you’re planning for the future when you come back together.

Social media can be helpful in keeping your club and community connected and it is essential that organisations maintain a relationship with participants during these challenging times. Try to find ways to encourage sharing of information, not just from the club to members but for members to get involved themselves. Ask them to tag the club in their posts and encourage people to be creative with their physical activity so you can have some fun sharing it on social media. Set some light hearted challenges and think about giving out virtual awards to encourage engagement. If you’re sharing content about home workouts use #StayInWorkOut to get involved in the campaign to keep people active. If you've found a great way to keep active online, use the hashtag #StayInWorkOut on social media to share your experience with others.

Safeguarding: Social media and online coaching guidance - Children 1st

#WeAreHere - Physical activity to support mental health

sportscotland is promoting the benefits of physical activity to support mental health throughout the shutdown. Working in partnership with SAMH, we're promoting resources on social media and through Sport First. Using #WeAreHere you can join the conversation to link physical activity and mental health and to reassure your members and local community of the benefits of physical activity for mental health. Search this hashtag to find information on how to support your members.

More info on the #WeAreHere campaign can be found on Sport First

Get involved

Help to spread the message by using #WeAreHere and tagging us @sportscotland

You can either create your own post or share the pinned post on our Twitter or Facebook pages.

Suggested post:

#WeAreHere | Physical activity to support mental health

Along with @sportscotland and @SAMHtweets, we’re here to help you keep active and support your wellbeing.

[you could also add details of what you're doing e.g. look out for our weekly challenges etc]




Another way to stay connected and to share is by joining our monthly twitter chat #Sporthour on the first Monday of every month from 9pm to 10pm where we’ll open up the conversation around physical activity and mental health. The next #SportHour will be on Monday 1 June.

More details on how to get involved can be found here.


Here are some links that you may find helpful when thinking about ways to encourage your members and local community to be active and stay connected. Make sure you warm up and cool down to prevent injury and stop immediately if you feel unwell.

More ideas from across the sporting system in Scotland can be found on Sport First (Updated 3 April 2020)

Comms support and sharing

If your club or community organisation needs help to develop your communications at this time and you would like to have a chat, let us know. Please also share any successful programmes or content that your club are organisation are running which could be shared to others. Email us.


Date published: 30 March 2020
Date updated: 24 April 2020


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