Vision and purpose

How do you know you have a clear vision and purpose?

    • Have an agreed purpose and vision statement setting out why the organisation exists, its ethos and long term aims

    • Shared the purpose and vision statement throughout the club/organisation; involved stakeholders in it's creation; published the statement publicly; and embedded the vision/purpose into the activities of the organisation

    • Have a vision or mission for the club/organisation that includes its contribution to local community needs

    • Have a set of values for the club/organisation that builds a positive and innovative culture

    • Held stakeholder and participant engagement sessions to seek input before writing the purpose & vision statement

Tools and activities 


Learn from others



Date published: 28 September 2017
Date updated: 20 November 2019


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